Privacy Policy
Last updated: October 4, 2026
Alver London operates this store and website and provides its related products, content and services (the “Services”). Our store is powered by Shopify. This Privacy Policy explains how we collect, use and disclose your personal information when you visit our website, make a purchase or otherwise interact with us.
Personal Information We Collect
Depending on how you interact with Alver London, we may collect:
- Contact information: name, email address, telephone number, billing address and shipping address.
- Payment information: payment method, transaction details and payment confirmation.
- Order information: products viewed, added to your cart or purchased, as well as returns, exchanges or cancellations.
- Account information: account details, preferences and settings.
- Communications: information you provide when contacting our customer support.
- Device and usage information: IP address, browser, device information and information about how you use our website.
How We Collect Your Information
We may collect personal information directly from you, automatically through our website and cookies, through service providers acting on our behalf, and from relevant partners or third parties.
How We Use Your Information
We may use your personal information to:
- Process payments and fulfil orders.
- Arrange shipping, returns and exchanges.
- Provide customer support.
- Maintain and improve our website and services.
- Personalise your shopping experience.
- Send marketing communications where permitted.
- Detect and prevent fraud or misuse.
- Comply with applicable legal requirements.
How We Share Your Information
We may share information where necessary with Shopify and service providers that help us operate our business, including payment processors, fulfilment and shipping providers, IT services, analytics providers and customer-support services.
Information may also be disclosed to business or marketing partners, when you request or consent to disclosure, as part of certain business transactions, or when required to comply with applicable laws and legal obligations.
Shopify
Our store is hosted by Shopify. Shopify processes certain personal information to provide and improve the services that enable our online store. Information may be processed in countries other than the country in which you live.
Cookies
We and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use our Services and support relevant advertising and marketing.
Your available choices regarding cookies and similar technologies may depend on your location.
Third-Party Websites
Our website may contain links to third-party websites or services. Alver London is not responsible for the privacy or security practices of websites that we do not control. We recommend reviewing their privacy policies before providing personal information.
Children's Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children under the applicable age of majority.
Security & Data Retention
We take reasonable measures to protect personal information, although no method of transmission or storage can guarantee complete security.
We retain personal information for as long as reasonably necessary to provide our Services, maintain accounts, comply with legal obligations, resolve disputes and enforce our agreements and policies.
Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to:
- Request access to your personal information.
- Request correction of inaccurate information.
- Request deletion of certain information.
- Request a copy or transfer of certain information.
- Unsubscribe from promotional emails.
If you live in the United Kingdom or European Economic Area, you may also have rights to object to or restrict certain processing and to withdraw consent where processing is based on your consent.
International Transfers
Your information may be transferred, stored or processed outside the country where you live. Where required, appropriate recognised safeguards are used for transfers outside the UK or European Economic Area.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our practices or legal and regulatory requirements. Any updated version will be posted on our website with a revised “Last updated” date.
Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:
Alver London
Email: support@alverlondon.co.uk